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Subaru, a distinctive symbol of automotive excellence, holds a significant place in the hearts of Canadians. A testament of technologically advanced, all-weather capable vehicles, Subaru has a resounding influence within the Canadian domestics borders. This article endeavours to dive into the riveting world of Subaru in Canada, opening up a threefold panorama. Firstly, it explores the historical journey and current presence of Subaru, revealing how this Japanese brand found profound resonance in Canadian terrain. Next, it peels back the layers of the diverse Subaru line-up, showcasing its capability to offer something incredibly special for every individual. Lastly, it highlights the ultimate customer experience at Subaru dealerships, affirming the unmatched Subaru hospitality. Join us on this exploratory drive as we delve first into the rich history and captivating presence of Subaru in Canada.

The History and Presence of Subaru in Canada

Since its humble beginnings, Subaru has established a solid ground in the Canadian automotive industry. This well-respected and beloved brand has played an integral part in shaping the auto landscape in the country. The journey of Subaru in Canada is a triumphant tale that spans many decades, during which it has constantly evolved to adapt to the changing markets and consumer preferences. In this detailed exploration, we will take a closer look at the inception of Subaru and how it entered the Canadian market, tracing its growth and evolution over the years. Herein, we will also delve into its current standing within the Canadian automobile industry and analyze Subaru's substantial impact and presence. As we peel back the layers of Subaru's fascinating history, it's evident right from the outset that this automobile powerhouse effectively mastered the winning formula for establishing, growing, and maintaining a strong presence in Canada. Let's go back to the beginning, where it all started, the inception of Subaru and its introduction into the Canadian market.

The inception of Subaru and its introduction into the Canadian market

Subaru is a distinguished Japanese automobile company, established in 1953 by Kenji Kita. High-quality engineering, robust performance, and the unconventional 'Boxer' engine layout are some key factors that distinguished Subaru in its inception. The brand name 'Subaru' is the Japanese term for 'Pleiades', which is the iconic star cluster in the Taurus constellation represented in the company’s logo. Kenji Kita selected this name because he desired the company to be an amalgamation of several corporations that merged to create what was known at that time as Fuji Heavy Industries. Introducing Subaru into the Canadian market traced back to 1976, marking a significant milestone in Subaru's global expansion. Spearheaded by Subaru Auto Canada Limited (SACL), the company began selling Subaru Leone, the pioneer car model which had a demand in Canada due to its resilience and reliability in notoriously harsh weather conditions in certain regions. Its affordable price point and solid performance quickly gained traction amongst the locals and helped establish Subaru as a household name in Canada. The introduction of Subaru in Canada was strategic, considering Canada's specific needs for sturdy, all-weather, wear-resistant vehicles. The emphasis on all-wheel-drive (AWD) vehicles served as an edge over its competitors, given the tough terrains and rugged environmental conditions unique to Canada, a capability that was and remains pivotal in Subaru's offerings. The permanent Symmetrical AWD system, a beloved feature amongst Subaru owners, was a significant departure from the on-demand AWD systems of other brands. Subaru’s sales trajectory in Canada has been robust, peaking in 2019 with over 57,000 vehicles sold, a testament to the brand's adaptive strategies to the Canadian market's evolving demands and preferences. The brand’s commitment to safety, evidenced in features like the EyeSight driver-assist system, has also resonated deeply with the Canadian market. This commitment won multiple IIHS Top Safety Pick awards, fortifying Subaru's position as a reliable auto manufacturer in Canada. Today, Subaru continues to satisfy the Canadian market with its performance-oriented and safety-focused models, retaining its place as one of the leading international auto-making brands. The company's unwavering commitment to technological advancements, while staying true to its core strengths in performance and safety, continues to underpin its strategy in the Canadian market, making Subaru an essential player in the automotive landscape of Canada. This history and presence of Subaru in Canada reinforce its stance as a trusted name in delivering robust, reliable, and safe vehicles, meeting the diverse demands of the country's vast terrains and environments.

The growth and evolution of Subaru in Canada over the years

Subaru has undergone significant growth and evolution in Canada, affirmed by its established presence and growing market share. Its history in Canada dates back to 1978 when Subaru Auto Canada Limited (SACL) was first founded, starting with a meager five dealership agreements offering the Subaru BRAT. This was the ignition of a brand that has become a staple on the Canadian roads. Over the years, Subaru has been a primary example of resilience, innovation, and customer commitment. Their evolutionary journey majorly escalated from 1995 when Subaru WRX was unveiled, causing a category-defining hit; WRX combined the advantages of compact size, turbocharged power, and all-wheel drive. This innovative model sparked an enthusiastic response in the Canadian market, propelling Subaru to new heights. In 2000, Subaru transformed the crossover category with the launch of Outback, offering Canadians unmatched versatility with practicality and rugged off-road capability. Subaru continuously strived to align their diversified product line with Canadian specific needs and preferences. The company has invested in producing vehicles well-suited to the country's climate and terrain, emphasizing safety, durability, and reliability. Subaru came up with advanced technology features like 'Symmetrical Full-Time All-Wheel Drive' and 'EyeSight Driver Assist technology' distinguishing their vehicles in a saturated marketplace and enhancing their customer appeal. Over the years, Subaru Canada managed not only to introduce innovative designs and features but also to scale its dealership network. By 2012, they had two hundred authorized Subaru dealerships across Canada, reaching from the Maritimes to the west coast, offering accessible customer service. Subaru's sales in Canada broke records in 2017, selling over 54,000 units, a significant jump from the initial five dealerships, reflecting Subaru's calculated growth strategy. In 2020, Subaru celebrated its most successful January in Canadian history, demonstrating their influential market presence. The company's commitment to communities and causes that resonate with their customers underscores their evolution throughout Canada. They've made significant charitable contributions, supporting organizations like Ronald McDonald House Charities, and environmental initiatives, exemplifying their engagement and identification with Canadian society. Subaru's standing in Canada is not merely a product of their quality and innovative offerings but a testament to their understanding of the Canadian market and their ability to respond effectively. This evolution reflects the brand's core values of safety, versatility, and sustainability, clearly resonating with Canadian consumers. As Subaru continues to look ahead, they are undeniably committed to maintaining the powerful bond with their loyal, proud customers across Canada, propelling them towards future growth and success.

Current market standing and Subaru's impact on the Canadian auto industry

Subaru holds a significant position in the Canadian auto industry and continues to make considerable strides in the market. Data from DesRosiers Automotive Reports shows that Subaru has steadily gained market share over the past several years. In 2020, Subaru captured 2.6% of the total new vehicle market share in Canada, up from a 2.3% share in 2015. Despite this seeming small, it is crucial to remember that Subaru competes against giants like Ford, General Motors, and Toyota, making its consistent growth quite notable. Subaru's success in Canada can be attributed to various factors, but the most significant is its reputation for building reliable, safe, and well-engineered vehicles, perfectly equipped for Canadian driving conditions. Recognizing the importance of all-wheel drive (AWD) in handling Canada's harsh winters, Subaru has made AWD a standard feature across its entire line of cars, in contrast to many competitors who offer it as a costly add-on or not at all. This emphasis on AWD has notably resonated with Canadian buyers and has become a distinguishing selling point for Subaru. Moreover, Subaru's dedication to safety has been a game-changer in the Canadian auto industry. Their vehicles regularly receive top marks in safety tests, with models like the Subaru Outback and Forester consistently earning top spots in the Insurance Institute for Highway Safety (IIHS) ratings. Subaru's EyeSight driver-assist technology, which includes features like automatic emergency braking and adaptive cruise control, further strengthens their reputation for safety and has helped to foster a strong brand loyalty among Canadian consumers. Furthermore, Subaru's commitment to the environment has been a significant influence on the Canadian auto industry. Subaru's manufacturing plants, including its largest in Indiana, are zero-landfill, meaning they do not send any waste to landfills. This level of corporate responsibility appeals to many environmentally-conscious Canadian consumers and has significantly contributed to their growing market share in Canada. Subaru isn't just adding to the competition in the Canadian auto industry - it's driving it. Other manufacturers have stepped up their game, recognizing the need to offer high-quality, safe, and responsibly-built vehicles to keep pace with Subaru's growth. As such, Subaru's influence has helped elevate the entire Canadian auto industry, promoting positive competition and encouraging continuous improvement across the board. Today, Subaru continues to leverage all these aspects and strategically positions itself in the Canadian market. Subaru understands the Canadian consumers and their preferences very well, further strengthening its presence. Subaru's commitment to product quality, safety, environmental responsibility, and its strategic understanding of the Canadian market makes it an essential contributor to the Canadian auto industry.

Exploring the Subaru Line-Up in Canada

In Canada, the Subaru line-up is renowned for its versatility and adaptiveness to varying climatic conditions and terrains. This article aims to provide an in-depth exploration of the Subaru models available in the Canadian market, highlighting their unique features and advancements. Also, it offers a comprehensive comparison outlining which models are most suited to withstand Canada's varied weather conditions and diverse terrains. Beginning with an overview of the available Subaru models in Canada, we will delve into the distinctive characteristics that sets each model apart - be it the iconic Subaru Forester, the robust Outback, or the unique WRX and BRZ performance models. We will then discuss the distinct features and technological advancements of each model, exploring how Subaru's commitment to quality, performance, and innovation translate into some of the best vehicles on the market today. Concluding this introductory perspective, let's slide into the first course of our menu - an overview of Subaru models available in Canada and what they each bring to the table.

Overview of Subaru models available in Canada

Subaru, a highly-regarded automobile manufacturer hailing from Japan, offers an impressive line-up of vehicles that caters to various lifestyles and needs for Canadian residents. Their portfolio showcases an extraordinaire combination of performance, comfort, and safety, a manifestation of Subaru's commitment to excellence and innovation. Subaru's diverse range of cars available in Canada includes the compact and stylish Subaru Impreza, which is available in both sedan and hatchback variants. Known for its outstanding durability and economy, the Impreza stands out as an ideal choice for individuals and small families. Moreover, Subaru offers the Legacy , the brand's longest-standing nameplate. As a sedan, Legacy blends elegant styling with a remarkable all-wheel-drive system, promising an extraordinary driving experience. It's an excellent choice for those who desire class and functionality in one package. The Outback, Subaru’s flagship SUV, boasts great rigidity, a spacious interior, and an industry-leading symmetrical full-time All-Wheel Drive regular feature. This model is a perfect fit for families with active lifestyles due to its renowned performance in different terrains and off-road conditions. The sporty Subaru BRZ and WRX models cater to driving enthusiasts who crave speed and performance. Subaru BRZ, a rear-wheel-drive sports coupe, is admired for its striking design and dynamic handling. On the other hand, the Subaru WRX, globally recognized as a rally-bred performance car, delivers exhilarating power and unmatched thrills. The all-new Subaru Ascent, the brand's largest three-row SUV, offers maximized space and comfort, suitable for larger families or groups. With standard EyeSight Driver Assist Technology, it assures premium safety for all its passengers. Then there's the compact and capable Subaru Crosstrek. It’s a compact SUV that combines the advantages of a true off-roader with the road-hugging capabilities typically found on sports versions. Its compact size and lower center of gravity make it a preferred choice for those looking for a versatile vehicle with superior handling and fuel economy. The brand also offers the Forester, a mid-size SUV with an expansive interior, advanced safety features, and off-road capabilities, aligning with Subaru's long-established reputation for toughness and reliability. This range demonstrates how Subaru prioritizes blending style with substance, ensuring the best possible driving experience for their Canadian consumers. All Subaru vehicles available in Canada embody refined Japanese engineering and design, striving to maintain the highest standards for quality, safety, and performance. Innovative, reliable, and efficient, Subaru's line-up ensures there's a perfect model for everyone.

Highlights of the unique features and advancements in each Subaru model

Subaru is highly recognized for its distinctive features and advancements across its car models. Each Subaru vehicle offers unique features that set them apart, highlighting both their performance and safety capabilities. The Subaru Ascent, for example, boasts of a direct-injection turbocharged SUBARU BOXER engine, complemented with three rows of flexible seating configurations, rendering it an ideal family car. The Subaru Crosstrek is designed with a rugged, yet polished appearance suitable for city driving and off-road adventures. It harbours an impressive ground clearance, symmetrical full-time All-Wheel Drive, and X-MODE for increased wheel control. The Subaru Impreza holds an impressive fuel economy and spacious interiors, also equipped with EyeSight Driver Assist Technology and SUBARU STARLINK Safety and Security features to enhance safety. The Subaru Legacy redefines the driving experience with a spacious, refined interior and the world's first passenger safety technology, DriverFocus Distraction Mitigation system. It also offers a turbocharged SUBARU BOXER engine to enhance driving power. The Subaru Outback, on the other hand, offers an adventurous driving experience. It blends a rugged exterior with high-tech features, exploiting Symmetrical full-time All-Wheel Drive, X-MODE, Hill Descent Control, and a direct-injection turbocharged SUBARU BOXER engine. Subaru BRZ, designed for performance, blends sporty design with a low center of gravity resulting in remarkable handling. The Subaru WRX and WRX STI introduce a whole new level of adrenaline rush. Both come equipped with a high-performance track-tuned suspension, a turbocharged SUBARU BOXER engine, and Brembo high-performance braking system, echoing performance efficiency and strength. Finally, the Subaru Forester advances in offering the optimal balance of capability, performance, and safety. It is powered by a direct-injection turbocharged SUBARU BOXER engine with EyeSight Driver Assist Technology to keep drivers alert and aware. Likewise, the Forester offers driver-selectable X-MODE features to suit any road condition. In summary, Subaru's unique features make it a top pick for Canadian drivers. Each model is designed to excel in specific driving conditions, assuring drivers of optimum safety, performance, and comfort. With Subaru's continuous advancements, the brand continues to raise the standard of vehicle design and technology, serving a testament to Subaru's commitment to crafting cars that are a joy to drive and even better to own.

Comparison of Subaru models suitable for Canada's climatic conditions and terrains

When it comes to tackling Canada's diverse climates and terrains, few brands prove as adept as Subaru. The proud range of Subaru models suitable for Canada's climatic condition includes the Impreza, Forester, Outback, and Crosstrek, each model offering a unique set of features catered to tackle these terrains. The Subaru Impreza, synonymous with safety and performance, offers all-wheel drive as standard, ensuring superior stability and responsiveness in any weather. Whether you're traversing wet Vancouver streets or navigating icy Alberta highways, the Impreza's impressive fuel efficiency and compact size make it ideal for city and highway driving alike. On the other hand, the Subaru Forester brings more space and strength to the table. Its robust cargo capacity and taller ride height make it perfect for those weekend camping trips in the Rockies or family ski trips to Whistler. Enhanced suspension and X-MODE features ensure the Forester can handle even the roughest terrains, while advanced safety features such as the Subaru EyeSight Driver Assist Technology provide that extra layer of protection on the go. For those seeking an even more rugged adventure partner, the Subaru Outback presents itself as an excellent option. Built for wild exploration, the car's design speaks volumes about its off-road abilities. With a powerful, fuel-efficient engine and a high ground clearance, it can suitably traverse over rocks, dirt, and snow, typically seen around regions like Yukon and Northwest Territories. Added features like 360 degrees cameras and enhanced off-road capabilities contribute to safer and more confident exploration of Canada's diverse landscapes. Lastly, the Subaru Crosstrek take compact SUVs a step further. Perfectly suited for urban commute with the occasional backcountry dalliance, the Crosstrek shines in fuel efficiency and versatility. A comfortable ride with easy-to-use technology and ample cargo space complements its all-weather and all-road capabilities. Indeed, in the face of Canadian terrain and weather diversities, Subaru has a model primed for comfort, safety, and capability. Each car is endowed with top-notch technology, such as symmetrical full-time All-Wheel drive and Subaru's BOXER engine, designed to ensure smooth, stable, and fuel-efficient driving. Furthermore, the brand's commitment to safety by featuring advanced safety systems in its models, such as EyeSight Technology and the DriverFocus Distraction Mitigation System, instills confidence in the drivers and passengers alike. No matter your lifestyle or needs, Subaru's line-up offers a comprehensive range for Canadians to choose from.

Subaru Dealerships and Customer Experiences in Canada

In the vast realm of automobile sales and customer service, Subaru Dealerships in Canada have managed to carve out a significant niche. Subaru, a brand synonymous with style, quality, and performance, has established an impressive footprint across Canada, offering a premium car-buying and after-sales experience. Over time, Subaru Canada has devised a well-tailored and responsive buying process for their customers, ensuring each transaction is a testament to the brand's commitment to top-notch after-sales support. Additionally, endorsing their place in the Canadian auto industry are countless satisfied customers, whose testimonials skillfully highlight the brand's dedication towards delivering quality products and dependable service. These three aspects - Subaru's widespread dealerships, their refined buying process and after-sales services, and customer feedback uniquely position Subaru, not just as a car-seller, but as a trustworthy partner to their clients. Delve deeper as we take an extensive look at the ever-spreading Subaru dealerships in Canada, navigating through their vast network, and understanding how they've been winning customer trust with their exceptional services.

Mapping out the widespread Subaru dealerships across Canada

There has been a noticeable proliferation of Subaru dealerships across the length and breadth of Canada over the last decade. These dealerships have been strategically placed in key locations to ensure accessibility for the broad spectrum of Subaru's discerning clientele. From the bustling metropolis of Toronto to the snowy expanses of Quebec, and from the quaint, picturesque environs of British Columbia to the scenic landscapes of New Brunswick, Subaru's widespread presence is palpable and comforting for its ardent patrons. In densely populated regions such as Ontario, Subaru dealerships are scattered generously to cater to the province's diverse and abundant population. Their urban locations such as Brampton, Mississauga, and Ottawa are interspersed with those in smaller cities like Sudbury and Peterborough, ensuring holistic coverage. Quebec similarly boasts a large number of dealerships located within its cities like Montreal and Quebec City, alongside those in more provincial locations like Trois-Rivières and Saguenay. Moreover, the western regions of Canada, namely British Columbia and Alberta, are teeming with Subaru outlets. These are strategically sprinkled across urban locations like Vancouver, Richmond, and Calgary as well as lesser-crowded regions like Langley and Red Deer, further intensifying Subaru's reach. Even in more rural provinces such as Manitoba, Saskatchewan, and Newfoundland & Labrador, Subaru has made its presence felt with dealerships in cities like Winnipeg, Saskatoon, and St. John's respectively. Subaru's reach extends further into the northern territory of Yukon with a dealership in its capital city, Whitehorse. The crux of these widespread dealerships speaks volumes about Subaru's commitment to engaging with the Canadian market. Apart from offering customers a wide variety of options, Subaru's omnipresence also provides Canadians with much-needed assurance of accessibility. This extension of their dealership network plays a vital role in infusing customer confidence, offering a tangible testament to their after-sales services prowess. Overall, the formidable network of Subaru's dealerships dotted across Canada is a definitive reflection of the automaker's customer-centric approach. It attests to Subaru's dedication to making the ownership experience as hassle-free as possible for its Canadian customers, allowing them wider access to state-of-the-art sales, service, and support facilities. As Subaru continues to expand its footprint in Canada, its wide dispersion of dealerships will undoubtedly play a pivotal role in fostering stronger relationships with existing customers while courting potential customers in previously uncharted territories. This high-intensity dealership presence underscores Subaru’s commitment to providing exceptional customer experiences regardless of geographical location.

Understanding the buying process and after-sales services at Subaru Canada

Subaru Canada, one of the leading automobile manufacturers in the world, is well-renowned for its adherence to customer service quality, understanding buyer's routes, and providing exceptional post-sale services. The buying process at Subaru Canada is a thoughtfully articulated roadmap, designed to fully comprehend the needs of the prospective buyers and provide them with the most suitable deal. Clients are guided step-by-step throughout the purchase process, from selecting the most appropriate model according to their budget and lifestyle, exploring finance and lease options to signing the final agreement, ensuring they make an informed decision. Subaru Canada also does well to integrate technology into this process, offering the convenience of online browsing, booking for test drives, and reaching out for inquiries - thus enabling comfort and flexibility for the customer. After-sales service is another feather in Subaru Canada's cap that significantly elevates the overall customer experience. It offers comprehensive warranty packages that cover repair costs for specific periods. The brand also offers a maintenance programme, 'Subaru C.A.R.E (Customer Assistance for Roadside Emergencies)' which comes with new vehicles. This programme ensures 24/7 roadside assistance such as emergency towing, flat tire change, battery jump start, and much more, bringing immense peace of mind to Subaru owners during unexpected situations. Moreover, Subaru dealerships across Canada have professionally trained technicians and use premium quality Subaru parts, to ensure the longevity and reliability of your vehicle. They provide services from routine maintenance, oil changes, tire rotations to major repair works. The brand also takes pride in offering efficient online services for scheduling service appointments, thus minimizing any hassle for the customer. Subaru doesn’t limit its commitment to customers at the point of purchase but rather extends it through the vehicle's lifecycle. Customer experiences and reviews are taken seriously at Subaru Canada, and it strives to refine and improve all aspects of its service based on customer input. All these initiatives from Subaru are commendable efforts to build long-term relationships with customers, and it efficiently fulfills its aim of delivering more than just a car but a complete ownership experience. No wonder Subaru Canada holds a significant reputation in the automotive market for its consumer-centric approach in delivering exceptional customer experiences.

Sharing customer testimonials and experiences with Subaru Canada

Subaru Canada has always valued its customers' voices by actively sharing their testimonials and experiences. This simple, yet effective approach, amplifies the authenticity of Subaru's brand message and attests to the quality of their services. Each customer approach Subaru with unique needs and expectations; some seek high-performance vehicles for adventurous off-road driving, while others look for reliable, family-friendly cars for everyday commute. The diversity of Subaru’s clientele paints a vivid picture of their versatile vehicle lineup. Customer testimonials shed light on Subaru’s pledge to deliver high-quality vehicles coupled with exceptional customer service. For instance, one customer praised Subaru’s Roadside Assistance program, underlying its utmost convenience and speedy response. She recounted her experience of her Forester breaking down on a chilly winter night; Subaru’s 24-hour Roadside Assistance promptly arrived to her rescue, ensuring her safety and demonstrating their unwavering commitment to customer care. Such testimonials convey Subaru’s dedication to maintaining its customers' trust and confidence by addressing their concerns promptly and competently. Subaru’s Dealerships in Canada have consistently received commendable reviews patrons detailing their exceptional buying experiences. Many have acclaimed the attentive and knowledgeable sales staff, offering comprehensive information on car specifications, financing options, and warranties, thus fostering a transparent buying process. Stories shared by repeated buyers affirm Subaru’s success in not just meeting their automotive needs but also cultivating strong, longstanding relations. These customers, with their enduring loyalty, embody the statement "Once a Subaru owner, always a Subaru owner." Other customer experiences spotlight Subaru’s meticulous attention to vehicle design and safety features. For example, a testimonial from a family credited Subaru's enhanced safety measures in helping them survive a potentially fatal accident unscathed. Similarly, numerous consumers have lauded Subaru's EyeSight® Driver Assist Technology, which helps prevent collisions and ensures a safer driving experience. Such feedback substantiates Subaru’s commitment to prioritizing safety without compromising on performance and comfort. Customers also embrace the robust Subaru community spirit, attending events like the Subaru Ironman triathlon and making philanthropic contributions to the 'Subaru Share the Love' initiative. These shared experiences have drawn a collective identity among Subaru owners, rendering them as sincere brand ambassadors. Through customer testimonials and experiences, Subaru Canada attests to their steadfast commitment to delivering first-class vehicles backed by top-notch customer service. The narratives illustrate the ways Subaru has impacted Canadian lives, thereby turning everyday customers into lifelong Subaru enthusiasts. Their reviews serve as a testament to the credo 'Confidence in Motion,' emphasizing the brand’s relentless pursuit of excellence and customer satisfaction.