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Established in 1958, Reebok has established a firm footing in the global sports apparel market, most notably in Canada. Reebok Canada has managed to secure a significant position in the country's athleisure and fitness fashion domain, captivating the hearts of many Canadians. This article delves into the dynamic journey of Reebok in Canada, from its historical beginnings to its role in shaping the athletic apparel industry. We will explore the array of product offerings that have kept Reebok at the forefront of the athletic gear sector, and what future plans it has in store for its Canadian clientele. So strap on your favourite pair of Reeboks, and join us as we take a step into understanding the roots, journey, and future of Reebok in Canada, starting with 'The History and Role of Reebok in Canada'.

The History and Role of Reebok in Canada

Established in 1958, Reebok has a robust history that intricately intertwines with sporting excellence, underlining its significant role in the global sporting industry. The brand's journey into the Canadian market has been impactful as it redefined the sports industry, pushing boundaries and aligning with the Canada's enthusiam for physical wellness and active lifestyles. The following paragraphs aim to delineate a comprehensive understanding of Reebok's noteworthy journey. We'll delve into the brand’s starting years and growth, highlighting how it leveraged innovation to rise above industry competition in 'An Overview of Reebok's History'. Subsequently, we reveal how, despite being a foreign entry, Reebok confidently claimed its presence in the Canadian market, in 'Introduction of Reebok in Canada'. The final section, 'The Impact of Reebok in the Canadian Sports Industry' examines the valuable contribution the brand has made to the Canadian athletic world. By amalgamating its commercial operations with an indomitable spirit, Reebok has influenced sports trends, fuelled athleticism, and fostered local talent. Stepping back into time, let's begin our journey by exploring Reebok's early days and the notable milestones it surpassed in it's unique and dynamic history.

An Overview of Reebok's History

Reebok’s history begins in 1958 in Bolton, UK, when brothers Joe and Jeff Foster found inspiration in their grandfather’s athletics company, J.W. Foster and Sons. The brothers shared a deep passion for running and leveraged their unique family heritage to establish Reebok. The brand's emblem, a Union Jack, signaled its roots and dedication to performance-oriented footwear. In 1979, Paul Fireman, an American businessman, noticed Reebok's quality athletic shoes at an international trade show. He was impressed by the innovative design and decided to introduce the brand to the American market. This move proved successful, and by the 1980s, Reebok was dominating the US market with their aerobic footwear and later expanded to men's and women's athletic shoes. When Reebok entered the Canadian market, it was a game-changer. Canada's sporting landscape was longing for quality performance footwear, and Reebok filled that gap. The company strategically positioned themselves as the premium sneaker brand promising superior comfort, style, and durability. Reebok’s FreeStyle, an aerobics shoe for women, was an instant success and became symbolic of the fitness revolution in Canada. Reebok's popularity continued to grow, and in 1992, they became an official sponsor of the National Hockey League, further integrating into Canada’s sports culture. Canada’s high demand for hockey equipment opened new doors for Reebok; the brand soon embarked on a journey to produce innovative hockey gear. In 2004, Reebok acquired The Hockey Company, positioning itself firmly within Canada’s beloved sport. The company developed unique products like the RBK Hockey Skate with a customizable dynamic fit system, which became widely popular among professional and amateur players. Through the years, Reebok has shown an unwavering dedication to innovation. It has continuously introduced various technologies, such as The Pump, DMX cushioning, and Flexweave, setting new standards for comfort and performance. These innovations, combined with savvy branding and marketing approaches, have enabled Reebok to leave an indelible mark on Canada's sporting landscape. However, Reebok's success is not solely owed to its impressive product range but also its meaningful collaborations and partnerships. The brand has worked with influencers and pop culture icons like Victoria Beckham, Cardi B, Kendrick Lamar, and Canadian native, UFC star Georges St-Pierre, to launch special collections. These alliances have allowed Reebok to expand its influence beyond the sports sector and penetrate the fashion industry, making Reebok a household name in Canada. In essence, Reebok's rich history and strategic role in Canada speaks to a brand that understands its market and is committed to serving it. Its legacy is firmly rooted in its passion for creating world-class athletic footwear and clothing, capturing moments, trends, and sporting cultures in its renowned designs. As Reebok navigates the future, it undoubtedly comes equipped with a heritage that exemplifies innovation, quality, and high-performance. Canada's sports culture owes much of its evolution and style to the unique contributions of Reebok.

Introduction of Reebok in Canada

Reebok's introduction in Canada is an influential chapter in the brand’s global journey and a key component of Canada's vibrant athletic retail industry. Founded originally in 1895 in Bolton, England, Reebok made its Canadian debut in the early 1980s. The brand entered the Canadian market during a fitness and running boom, making it a favourable environment for an athletic brand to grow and gain recognition. Through innovative designs and strategic partnerships, Reebok began to shape the landscape of sports apparel and footwear in Canada. Renowned for its athletic footwear, particularly running shoes and workout gear, Reebok USA was already a household name in many parts of the world when it first made its foray into Canada. Their mission to produce high-performance, comfortable, and stylish shoes perfectly complemented the Canadian preference for functional, durable, and fashionable sportswear. Alongside the rise of health and wellness consciousness in the country, Reebok took advantage of this shift, inspiring a new era of Canadian athletes and fitness enthusiasts. From the start, Reebok stood out in the Canadian market with its innovative approach to design and its ontology of boosting athletic performance while ensuring maximum comfort. Key to this initial impression was the release of their 'Freestyle' shoe, designed specifically for women’s aerobics in 1982. It was an instant hit in Canada, where the aerobics craze was in full swing, prompting the company to expand its women’s line. Educational programs, collaborations with Canadian sports personalities, and sponsorships of significant fitness events were instrumental in creating Reebok's strong market presence. Partnering with sporting events like the National Hockey League (NHL) and Canadian Football League (CFL) broadcasted the brand's commitment to fostering local sports and resonated broadly with audiences. Reebok's remarkable eye for understanding consumer needs, its robust marketing strategies, and consistent quality product offerings helped it become a major athletic brand in Canada. Over the years, Reebok has evolved its footprint and solidified a significant presence in the country, influencing not only athletes but also shaping styles on the streets and among the fitness community. The brand has continued to push boundaries, introducing innovations like The Pump and its popular CrossFit line, continually keeping the brand relevant and vigorous in the market. Today, Reebok Canada represents not just another sector in the global Reebok brand, but a testament to the brand’s unique ability to adapt, inspire, and innovate in any sporting and cultural landscape, just as it has done here, in Canada.

The Impact of Reebok in the Canadian Sports Industry

Reebok's impact in the Canadian sports industry remains considerably significant and continues to grow. For decades, Reebok has been a trusted brand on the Canadian sports field, making steady strides as an influential game-changer both on and off the court. Primarily known for its high-quality athletic footwear and apparel, the company's innovation and commitment to providing top-tier comfort and functionality revolutionized the way athletes approach their sport, and recreational users enjoy their physical activities in the region. Beyond producing quality merchandise, Reebok has played a crucial role in fostering Canadian athleticism and promoting participation in sports activities by signing sponsorship deals with renowned athletes and partnering with sports leagues across the country. Notably, Reebok tapped into Canada’s most celebrated sport – ice hockey – in 2004 by becoming an official outfitter of the National Hockey League (NHL). The partnership significantly escalated Reebok's status in the sports industry, becoming synonymous with the thrilling world of Canadian ice hockey. Reebok’s introduction of the innovative ‘Pump’ shoe technology also left a lasting mark in the Canadian sports market. Highly versatile and providing customized comfort, these shoes were a hit, not just with athletes but also among the general public. The success of ‘The Pump’ cemented Reebok's brand as a trendsetter, linking them with innovation and evolution in sporting goods. The brand’s ever-evolving commitment to sustainability is another aspect that has influenced the Canadian sporting goods market. With eco-friendly products like the ‘NPC UK Cotton and Corn’ shoe lineup, Reebok uplifts environmental consciousness in sports manufacturing and encourages customers to make smart, sustainable choices without compromising quality and performance. Moreover, through various fitness programs and initiatives, Reebok has actively empowered Canadians to lead active and healthier lifestyles. By launching community-oriented fitness programs ran in partnership with fitness centres and gyms, Reebok scales out its mission to instigate a fitness revolution at the grassroots level. In the realm of athletic apparel too, Reebok has been a game-changer, introducing stylish and practical designs that fuse fashion and sport seamlessly. This keen focus on aesthetics while maintaining top-notch functionality attracted a wider range of consumers, and especially the younger demographic, repositioning athletic wear as stylish, everyday clothing. Reebok's story in Canada is one of profound impact and steady growth, proving its mettle time and again. As an integral part of the Canadian sports industry, the brand continues to innovate, inspire, and redefine the boundaries of sports gear technology, style, and sustainability. Evidently, Reebok's journey in Canada doesn't merely contribute to their corporate chronicle but also fortifies Canada’s rich and diverse sporting legacy.

Products Offered by Reebok Canada

Reebok Canada, a subsidiary of leading global sports brand Reebok, offers an expansive line of products to cater to the diverse needs of fitness enthusiasts and professional athletes. Ranging from innovative footwear to athletic wear and quality equipment and accessories, Reebok Canada promises to equip customers with exceptional workout tools. This article will delve into three main facets that make this fitness brand stand out. We'll take an intimate look at Reebok's comprehensive footwear collection; we'll discuss the cutting-edge technology embedded in Reebok's athletic wear that guarantees comfort and performance, and finally, we'll provide you with an in-depth review of the array of Reebok's equipment and accessories catering to various workouts, ensuring efficiency and safety. By shedding light on these aspects, you'll discover how much Reebok Canada emphasizes the value of quality and innovation in sports gear. To kick off, let's lace up and tour through Reebok's impressive footwear collection, a pivotal part of their product line that combines style, comfort, and engineering at its finest.

A Close Look at Reebok's Footwear Collection

Reebok’s footwear collection offers an impressive and eclectic range of options that cater to every shoe enthusiast's needs and desires. The brand, internationally praised for its dedication to design innovation and quality, creates shoes for various activities and lifestyles. Reebok's running shoes, for instance, demonstrate a perfect blend of style, comfort, and functionality. They incorporate state-of-the-art technology to enhance performance, offering excellent support, cushioning, and grip which are essentials for any runner. Breathability and durability are other key attributes that make these shoes a favorite for both professional and amateur runners. In addition to running shoes, Reebok's footwear collection also accommodates athletes and gym enthusiasts. Their collection of CrossFit shoes is specifically crafted to support the high-intensity movements this sport often requires. These shoes come equipped with features like a reinforced heel, dense foam cushioning, and extra grip on the sole, allowing athletes to feel grounded and secure during their workouts. Basketball enthusiasts also have a wealth of options within Reebok's footwear offerings. The brand's basketball shoes are designed to prioritize stability, traction and ankle support, biochemical design considerations that are highly critical on the court. With their stylish designs and colorways, they are not just favored by professional athletes but also by sneakerheads who keep an eye out for aesthetically pleasing kicks. Casual lifestyle and street style lovers aren't left behind either. Reebok's classic collections offer timeless designs that easily blend with various styles and trends. Featuring a plethora of silhouettes, from low-cut to high-top models, these shoes are loved for their simplicity, iconic branding, and the sheer nostalgia they evoke. Reebok also incorporates sustainability into its footwear production. As a part of its commitment to lessen its environmental impact, the brand offers eco-friendly shoes made from plant-based and recycled materials. The NPC UK Cotton and Corn, for example, is the brand's first 75% USDA certified bio-based shoe, demonstrating Reebok's active participation in promoting sustainability. Finally, Reebok's bespoke collections result from collaborations with international artists, designers, and even celebrities. These collections often go beyond ordinary design paradigms, merging creative expression with Reebok’s eye for detail and quality craftsmanship. In conclusion, Reebok's footwear collection is an excellent embodiment of the brand's commitment to innovation, style, and quality. Whether for athletic use, everyday wear, or a fashion statement, the brand has meticulously crafted each pair to meet customers' varied needs. With their continuous efforts towards sustainability and collaborations, Reebok Canada offers shoes that don't just meet consumer expectations but exceed them, delivering not just footwear but an entire lifestyle.

The Innovation Behind Reebok's Athletic Wear

Reebok's athletic wear is an embodiment of innovative technology, comfort, and style, making them prevalent among sports enthusiasts, athletes, and fitness buffs. The resounding innovation behind Reebok's athletic wear is the brand's unwavering commitment to pushing boundaries and fostering creativeness, always remaining a step ahead in the dynamically evolving landscape of athletic apparel. They maintain a perfect blend of functionality and aesthetical appeal in their products, investing heavily in technological advancements to improve performance and comfort. One such ground-breaking innovation is Reebok's exclusive 'Speedwick' technology. This technology is designed to wick away sweat from the body, keeping the wearer dry and comfortable during intense workout sessions or games. Reebok's blend of fabric ensures lightweight feel with maximum breathability, thereby enhancing agility on the field or court. Another cutting-edge innovation incorporated in their products is the 'Activchill' fabric technology. It is specially engineered for unfaltering breathability, providing a cool feel to the wearer even during the most strenuous physical activities. Reebok always remains at the forefront adapting to new production techniques, fabric improvements, or design advancements to reinforce their commitment to eliminating distraction and maximizing performance in athletic wear. The act of innovation also transcends into the design elements of Reebok's athletic wear. A keen eye for color blending, trend adaptation, and style-factor make Reebok's sportswear appealing to the fashion-conscious generation. It's worth mentioning the innovative design approach Reebok adopted in its 'One Series Running' range. It skillfully uses reflective material on critical motion zones which stands out during low-light situations, ensuring the safety of runners. Engaging in sustainability practices, Reebok’s ‘Cotton + Corn’ initiative is a testament to their innovation in the industry. By creating products that are made from things that grow, they’ve shown their commitment to reduce the brand's footprint. They've also tapped into the revolutionary ‘3D printing’ technology for creating footwear with precision and reducing material waste. When it comes to women's athletic wear, Reebok has demonstrated innovation through the invention of sports bras for all types of athletic activities, each providing a different level of support. For instance, the 'Puremove Bra' comes with motion-sense technology that feels custom tailored to the body shape, offering the pinnacle of support during workout sessions. In essence, the innovation behind Reebok's athletic wear, showcased through technological advancements and design ingenuity, have reaffirmed Reebok as a leading producer of high-quality athletic apparel in the Canadian market, and indeed, worldwide. With their continuous strides in cutting-edge fabric technology, trendy design aesthetics, and eco-friendly manufacturing practices, Reebok remains the go-to brand for sports enthusiasts, athletes, and fitness-conscious individuals.

Reebok's Equipment and Accessories: A Comprehensive Review

Reebok, a globally acclaimed brand, delves deep into the fitness world, offering a comprehensive range of apparel, equipment, and accessories to help athletes maximize their performance. Reebok's Equipment and Accessories envelop a large portion of the fitness market, serving various needs from training, running, walking, and CrossFit, to studio, yoga, dance, and more. The expansive product range ensures you can find exactly the equipment you need to complement your workout regimen. The brand's equipment line is predominantly hailed for its meticulous design and robust quality. The fitness equipment such as weight benches, treadmills, and workout machines exhibits startling durability, ensuring they outlast even your hardest workouts. Many of these robust pieces are versatile, catering to a plethora of different exercises, thus providing a comprehensive workout solution that suits your customized training regime. Furthermore, the Reebok accessories range is marked by the brand's distinct attention to detail. From yoga mats and gym bags to water bottles and exercise bands, each accessory is crafted to offer a seamless workout experience. Reebok’s workout gear like gloves, wristbands, and weighted vests are renowned for their high-quality construction and functionality. Designed with the user comfort in mind, they aim to elevate your performance to the optimal level. The hallmark of Reebok lies not only in its product quality but also in its innovative design. The brand’s ever-evolving range continues to integrate the latest technology and trends. Footwear with enhanced cushioning, clothing with advanced fabric technology for sweat-wicking, or equipment with sophisticated features for precision workouts, every facet of Reebok’s inventory narrates a story of continuous evolution, amalgamating convenience, comfort, and efficiency. Lastly, it is vital to highlight Reebok's commitment to sustainability. From the manufacturing process to the final product, Reebok has taken significant strides in reducing its environmental footprint, as evident from the eco-friendly materials utilized in certain product lines. One can safely conclude that Reebok's Equipment and Accessories, an integral part of Reebok Canada's product range, provides an encompassing solution for fitness enthusiasts, owing to their superior quality, innovative design, and sustainability-driven approach. Their products indeed stand up to the rigorous demands of the fitness world, reiterating the brand's dedication to promoting an active lifestyle journey.

The Future Plans of Reebok in Canada

In the dynamic world of sportswear, Reebok is charting a bold new course for its future in Canada. The company recognizes the need to stay ahead of the curve and is planning a series of strategic moves to maintain its prominent place in the Canadian market. This strategy involves three crucial focus areas - adapting to emerging trends, expanding its physical footprint, and centering sustainability in its future plans. Firstly, Reebok intends to ride the wave of innovative trends in sports gear, ensuring they stay relevant in a rapidly evolving industry. From smart fitness clothing to using recyclable materials, they aim to revolutionize the sports fashion game. Secondly, Reebok is set to expand its presence across the country with new stores, thereby fostering accessibility and customer experiences. The third and most significant strategy is Reebok's commitment to sustainability. Recognizing the increasing demand for environmentally-friendly products, the company has prioritized green initiatives in its future plans. We will now delve deeper into these critical aspects of Reebok's future, starting with the exciting emerging trends for Reebok products.

Emerging Trends for Reebok Products

In the ever-changing landscape of fashion and athletics, Reebok is at the forefront of identifying and capitalizing on emerging trends. With a keen eye on consumer behaviour, technological advancements, and fashion trajectory, Reebok is continually upping its game, aiming to not just meet but exceed the demands of the Canadian market. A significant trend that Reebok is focusing on is the integration of digital technology into fitness wear. Reebok's future plans include the development and launch of innovative products that incorporate cutting-edge technology. The pursuit of advanced tech-enabled footwear and apparel encapsulates Reebok's vision for the future, aimed largely at creating a revolutionary experience for its customers. Aptly dubbed as 'wearable tech,' this direction enables consumers to track their fitness better, enhancing their overall health and wellness journey. Reebok's wireless audio products, designed specifically for workout enthusiasts, have already begun paving the way for such tech-fused innovations. Users stand to benefit from features like heart-rate monitoring and detailed performance analytics, all available at the tips of their fingers. With advancements in nanotechnology and material sciences, a future where your Reebok shoes or clothing can monitor your vitals, provide health tips, or even call emergency services in case of an urgency, is not far-fetched. Furthermore, sustainability is another emerging trend at the heart of Reebok's product development plans. Acknowledging the escalating ecological concerns, Reebok is committed to contributing positively to the environment. Its 'Cotton + Corn' initiative, which involves creating shoes from things that grow, exemplifies this commitment. By 2030, the company targets to manufacture 100% of its products using sustainable materials, a substantial leap towards the company’s ultimate goal of ‘creating products that leave no footprint.’ Artificial Intelligence (AI) and machine learning are other areas where Reebok is concentrating its efforts. By incorporating AI in their business model, Reebok aims to gain deeper insights into consumer preferences and behaviours, thus enhancing customer experiences through personalized services. Inclusivity is also a part of the new-age trends shaping Reebok's future plans, with the brand striving for more body-positive and size-inclusive athletic apparel. They intend to ensure everyone's comfort and stylish appearances, regardless of their body size or shape. Lastly, in the era of rising home workouts and 'Fitness-from-Home,' Reebok sees an enormous potential to create products suiting everyone's home environment, away from the specialized machinery or extensive gym setups. These emerging trends underline the Reebok's vision for the future, laying the groundwork for how the brand is positioning itself in the Canadian and global markets alike. While this reflects Reebok's proactive approach to societal and technological shifts, it also indicates the brand's commitment to enhancing customer experience, promoting inclusivity, advocating sustainability and, above all, preserving the brand’s legacy.

New Stores and Expansion Plans of Reebok in Canada

In the competitive market of sports apparel, Reebok continues to position itself as a highly dynamic and consumer-centric brand. In line with its vision for growth and expansion, Reebok is set to increase its presence across Canada in the coming years. Following the success of the existing outlets, the brand's strategists have identified potential locations where the populace exhibits a strong affinity for fitness and sportswear. This expansion strategy is aimed at providing easier access to Reebok's high-quality and stylish sportswear for Canadians, ensuring that the brand's high-performance footwear, apparel, and equipment are within reach of a larger consumer base. A key element of Reebok's expansion plan involves the opening of new stores in major Canadian cities. The company seeks to attract a broader customer base by incorporating the latest in-store and digital technologies to enhance the shopping experience. These innovations will provide customers with a seamless and personalized shopping experience, combining the convenience of online shopping with the hands-on experience of physical retail. Moreover, Reebok is keen on strengthening partnerships with Canadian fitness communities. This includes sponsored fitness events and collaborations with local athletes, which aim to boost brand visibility and strengthen Reebok’s position as a health and fitness influencer. The company’s expansion plans further encompass diversifying its product offerings. This not only involves updating current designs and introducing new product lines but also includes incorporating more sustainable materials and fitness-oriented technologies into their product development process. The brand's expansion also includes elevating its online presence. As e-commerce becomes more influential and pervasive, Reebok understands the importance of having a commanding digital footprint. They will bolster their online shopping platform by optimizing their website and mobile experience, providing consumers with quick and easy access to their offerings, no matter where in Canada they are. This expansion approach isn't solely about market dominance; it also reflects Reebok's commitment to health and fitness. The company hopes that by making its products more readily available, it will inspire Canadians to embrace a more active lifestyle. With this bold vision for expansion, Reebok is set to redefine sports and lifestyle shopping in Canada, creating a deeper, stronger connection with its consumer base and propelling its growth in the coming years. In conclusion, Reebok’s planned expansion in Canada signifies an exciting time for the brand’s development in the country. It indicates a firm commitment to provide Canadians with high quality, stylized fitness wear while supporting their journey to a healthier, more active lifestyle, thereby solidifying its statutes as a beloved and respected sports performance and lifestyle brand. With its planned new stores and collaborations, expansion plans of Reebok in Canada are expected to be a significant milestone, and another chapter in the brand’s global growth story.

The Role of Sustainability in Reebok's Future Strategy

Integral to Reebok’s future strategy is the commitment to sustainability, a commitment that is increasingly having an impact on the way consumers make purchasing decisions. As part of the company's long-term vision, Reebok is determined to weave sustainable elements into the very fabric of their company mission, not only transforming their own production process but also inspiring an industry-wide evolution of responsible practices. The traditional model of make, use, and dispose is no longer viable, and Reebok acknowledges the imperative to shift to a circular economy, in which waste materials are repurposed and reused, thereby minimizing environmental impacts. Reebok’s sustainability commitment is epitomized in its innovative product line, the “ReeGrow” and “ReeCycled” ranges, which are made from at least 50% plant-based materials and recycled materials, respectively. This shift in production represents a significant stride towards eco-friendly practices, with Reebok vowing to have 65% of its products using more sustainable materials by 2025. The company recognizes the dual benefit of such an initiative-not only does it lessen the environmental impact, but it also capitalizes on a growing consumer preference for sustainable products. But Reebok’s commitment to sustainability extends beyond just its products. The company aims to improve its operational efficiency by reducing greenhouse gas emissions by 30% by 2030 and reaching total carbon neutrality by 2050. Combined with its push towards achieving 100% renewable energy usage in owned and operated facilities by 2023, it is clear that Reebok’s eco-pledge forms a fundamental part of its strategic growth plan. In terms of sustainable innovation, Reebok is constantly pushing boundaries. Recently, the company unveiled a new product design that combines digital technology, e.g., machine learning, with traditional craftsmanship, thereby reducing waste and improving efficiency. Furthermore, it is exploring collaboration with recycling companies to develop new materials and techniques. Such initiatives highlight Reebok’s vision to synthesize the latest technology with sustainability goals for a more responsible future. Crucially, Reebok is not only transforming its operational mechanisms in the name of sustainability but also using its platform to instigate broader societal change. Its extensive marketing campaigns, community outreach programs, and policy advocacy reflect an endeavor to inspire consumers to adopt more environment-friendly habits and lifestyles. Reebok’s pivotal focus on sustainability in Canada aligns with the nation's mission to protect its rich natural heritage while supporting the global fight against climate change. The brand’s future plan essentially bridges the gap between economic growth and environmental sustainability, essentially illustrating a clear message – that profitability does not have to come at the expense of ecological preservation. End-of-use recycling and resale programs, broadening partnerships with other sustainable organizations, and promoting transparency and accountability are few other notable aspects of Reebok's strategy. As such, sustainability is more than just an operational duty for Reebok – it is an intrinsic part of its brand identity, a distinguishing quality that sets it apart and ensures its relevance and value in the future. A future where business survival doesn't just depend on economic factors, but increasingly on a commitment to sustainable practices.