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Mitsubishi, a globally recognized brand, is renowned for its innovative design, technologically advanced features, and high performance vehicles. When it comes to Mitsubishi Canada, the brand's excellence remains undoubted. Throughout this in-depth article, we will take you through the fascinating world of Mitsubishi in Canada. Commencing with an overview of the brand's history and growth within the Canadian sphere, we will then delve into the broad range of vehicles that Mitsubishi offers to the committed Canadian clientele. Lastly, but certainly not least, we'll provide an inspection of the impeccable customer service and after-sales support offered by Mitsubishi Canada. With a blend of engaging narrative and factual information, this piece will give you an extensive understanding of the brand's presence in the Canadian marketplace. Now, let's initiate our journey by exploring the history and development of Mitsubishi Canada.

1. Overview of Mitsubishi Canada

In the dynamic landscape of the automotive industry, Mitsubishi Motors Canada has firmly established its presence, powered by a rich heritage, sustained growth, and a solid current market position. This overview delves into the distinctive journey of Mitsubishi in the Canadian market, beginning with its inception and leading into the contemporary era. The first installment of our investigation traces the remarkable history of Mitsubishi in Canada, charting the evolution of this prominent automobile brand from its early beginnings to the dynamo it has become today. Following this, we'll delve into the proven success and remarkable growth of the Mitsubishi brand in Canada, demonstrating the milestones and achievements that have added fuel to its expansionary trajectory. Finally, we'll arrive at the current market position of Mitsubishi Canada, presenting a revealing snapshot of how this automotive giant fares in the present-day competitive landscape. As we transition into our first topic, one is compelled to appreciate the historical depth and the enduring legacy that configure the brand's narrative; it is a tale worth telling in the evolving story of Mitsubishi in Canada.

A. History of Mitsubishi in Canada

Mitsubishi has a rich and fascinating history in Canada that dates back to 2002. Before becoming an influential vehicle brand in the country, Mitsubishi Motors Canada started as an established distributor of Mitsubishi cars imported from the United States. This move marked the entering point of this Japanese automaker into the Canadian market, intending to provide a new choice of reliable and eco-friendly vehicles. Over the years, Mitsubishi rose to prominence through its commitment to time-honored Japanese craftsmanship and cutting-edge technology innovations. The first Mitsubishi vehicle sold in Canada was the Lancer, a compact sedan that showcased sleek designs and performance efficiencies typical of Japanese automakers. The Lancer helped the company in establishing a foot in the Canadian marketplace, as Canadians quickly appreciated its fuel efficiency and affordability. The reputation earned by the Lancer laid the groundwork for the release of other models such as the Outlander and the RVR, which are now some of the company’s best sellers in Canada. Mitsubishi's persistent commitment to innovation and unwavering dedication towards producing high-quality vehicles helped the company to build a reputation of reliability and durability among the Canadians. Additionally, they also introduced a unique selling proposition in the form of a 10-year or 160,000 km powertrain limited warranty, which was a first in the Canadian industry and further propelled the brand's success. Mitsubishi Motors Canada retail sales began to rise in 2013 and the company has seen a continuous expansion since then. In 2015, Mitsubishi sold over 25,000 units in Canada for the first time in its history, marking a significant milestone. Today, Mitsubishi continues to serve the Canadian market with its extensive range of advanced hybrid SUVs, electric vehicles, compact sedans, and more, standing true to its slogan of 'Drive your Ambition’. The company’s journey in Canada is not just about selling vehicles but also about giving back to the Canadian community. In 2014, Mitsubishi Motors Canada partnered with Breakfast Club of Canada to fund school breakfast programs to help students start their day on a positive note. This initiative demonstrated Mitsubishi's commitment to increase the happiness and wellbeing of the communities they serve. In conclusion, the history of Mitsubishi in Canada is a story of determination, continuous improvement and a tight-knit bond with the community. With its unwavering dedication to innovation, quality, and community, Mitsubishi continues to redefine the automotive industry, and its journey in Canada is a clear testimony to the company's exceptional growth and success.

B. Success and Growth of Mitsubishi Brand in Canada

The success and growth of Mitsubishi in Canada is a renowned triumph that elucidates the brand's strategic placements, exceptional market insights, and high-quality products. Mitsubishi Canada has indisputably achieved notable expansion in its operations since its launch. This has been characterized by a marked increase in dealership networks across the country. With increasing dealership points came the accessibility and availability of their diverse range of vehicles to Canadian drivers. The allure of Mitsubishi's growth is its strong appeal to a broad spectrum of customers ranging from economy-minded individuals to luxury-seeking customers. The dynamic portfolio of Mitsubishi, featuring efficient compact cars, robust SUVs, and advanced electric vehicles, catered to the diverse needs of Canadian customers, impelling a steady growth in sales. The SUV lineup, especially, has performed phenomenally well, capitalizing on the growing trends of SUVs in the Canadian market. Models like the Mitsubishi Outlander and the Eclipse Cross have become household names for their impressive off-road capabilities, futuristic technology, and compelling performance data. Mitsubishi's growth in Canada is also attributed to its aggressive marketing strategies and unwavering customer-focused philosophy. Customer satisfaction and trust have been the cornerstone of the brand’s growth in the Canadian market. The Mitsubishi brand's significant investment in after-sales services and long-term warranty programs resonated with Canadians' needs for reliability and value for money, building strong customer loyalty and retention over time. Furthermore, Mitsubishi's commitment to sustainable and green mobility solutions led to its elevated stature in the Canadian market. The launch of Mitsubishi i-MiEV, Canada's first highway-capable electric vehicle, marked a notable milestone in the country's automotive history, giving Mitsubishi a competitive edge in the green mobility space. This pioneering initiative has been followed up with subsequent electric and hybrid models, reinforcing Mitsubishi's position as an industry leader in eco-friendly automotive technology in Canada. More recently, Mitsubishi's growth strategy has focused on enhancing its product lineup’s technological advancements and digital capabilities. By leveraging emerging technologies like Artificial Intelligence and Internet of Things in vehicle design, Mitsubishi has successfully created an innovative and digitally enhanced driving experience that appeals to the modern Canadian customer. This strategic move has further bolstered the growth and success of the Mitsubishi brand in the Canadian market, underscoring its adaptability and forward-thinking approach. Overall, the ascendancy of Mitsubishi in Canada is a testament to the brand's ability to understand and adapt to market dynamics while continually redefining customer expectations through its offerings.

C. Current Market Position of Mitsubishi Canada

Mitsubishi Canada has managed to carve a respectable position for itself in the domestic automotive market, evolving over time to stay relevant in the rapidly changing automobile industry. Despite the competitive landscape, characterized by major global players, Mitsubishi Canada continues to gain traction, primarily riding on their commitment to innovation, sustainability, and customer satisfaction. As per market statistics, Mitsubishi Motors Sales of Canada (MMSCAN) communicated a growth in sales reporting an increase in its annual sales in 2019, rejuvenating its market strength and showcasing a promising future. The Mitsubishi Outlander PHEV has particularly played a significant role in bolstering Mitsubishi's positioning in the market. As the first plug-in hybrid SUV in the world, it won the favor of Canadians for its economical and eco-friendly appeal – attributes that increasingly resonate with modern, environmentally conscious consumers. The shift to electric and hybrid technology has enabled Mitsubishi to seize a portion of the market share, reinforcing their position as pioneers in shaping the future of mobility. In terms of geographical concentration, Mitsubishi has made significant strides in establishing a robust dealership network across the country, particularly in regions such as Quebec and Ontario. By doing so, they have created easy accessibility for prospective customers, alongside offering comprehensive pre and post-sale services, boosting overall customer satisfaction and loyalty levels. In the broader perspective, Mitsubishi Canada’s market position is viewed in light of the organization's global presence, development strategies, and reputation. Internationally, Mitsubishi holds an undeniable footprint in the automotive world, with Canada representing one of its valuable markets. Given its robust product lineup, commitment to innovation, and understanding of consumer preferences, the company has sustained a steady, evolving presence in Canada. To conclude, Mitsubishi Canada, from a market standpoint, commands a critical space in the automobile sector, driven by its strategic business operations, customer-centric approach, and a resolute emphasis on technological advancement. Irrespective of the scale of competition, Mitsubishi continues to turn challenges into opportunities, continuously evolving to meet and exceed consumer's changing demands. Overall, the current market position of Mitsubishi Canada paints a picture of resilience, growth, and a bright future.

2. Range of Mitsubishi Vehicles in Canada

The Mitsubishi vehicles renowned for reliability and ruggedness, have carved a renowned niche in the Canadian automotive landscape. In fact, the Japanese automaker has built a formidable roster of models that perfectly cater to various needs and lifestyle in Canada. To plunge into the understanding of the vast span of Mitsubishi's offerings, this article will take you through three key aspects. Firstly, we will break down the different Mitsubishi models available in Canada, outlining key highlights of each one to give a clear picture of what you can expect from your Mitsubishi investment. Subsequently, we'll focus on what sets Mitsubishi vehicles apart, detailing unique features and selling points that have significantly contributed to their widespread popularity. Finally, we'll put Mitsubishi vehicles head-to-head with competitor brands to offer a balanced view of your choices in the market. Now, to truly appreciate what Mitsubishi has to offer to Canadian drivers, let’s delve into an in-depth breakdown of the different Mitsubishi models available within the country's borders.

A. Breakdown of Different Mitsubishi Models Available in Canada

Mitsubishi offers a versatile range of models designed to cater to all demographics and needs in Canada. The range starts with the Mirage, which is Mitsubishi's entry-level compact car. Affordable yet brimming with features, the Mirage is known for its excellent fuel efficiency and practicality, making it a popular choice among city commuters and budget-conscious buyers. Stepping up from the Mirage, we find the Eclipse Cross, which offers the versatility of an SUV without the bulk. Its refreshingly aggressive design and advanced tech features appeal to a younger crowd looking for a stylish, modern vehicle. Next in the line up is Outlander, Mitsubishi's best-selling model in this region. Available in both regular and PHEV (plug-in hybrid electric vehicle) versions, the Outlander offers the practicality of a midsize SUV without compromising on performance or style. Known for its comfort and reliability, the Outlander is a favorite among families and outdoor enthusiasts. Following closely behind is the RVR, Mitsubishi’s compact SUV. With its wealth of amenities and sophisticated technology, the RVR provides the perfect blend of efficiency and performance. Although Mitsubishi's passenger car line-up in Canada is smaller than that in other countries, it does include the Lancer, a sporty compact sedan that has been discontinued in other markets. The Lancer's impressive performance and superior handling make it a firm favourite among thrill-seeking drivers. Lastly, Mitsubishi’s Pajero - although not available directly in Canada - has gained a loyal following among off-road enthusiasts through importers. Known for its rugged durability and powerful performance, the Pajero offers the ultimate off-road experience. Each of these Mitsubishi models holds a unique position within the Canadian market - offering everything from compact, fuel-efficient city cars, to robust SUVs capable of conquering any terrain. They all share Mitsubishi’s distinctive design language and commitment to quality, ensuring that no matter which model you choose, you’re guaranteed to have an engaging and enjoyable driving experience. The variety and versatility of Mitsubishi's lineup ensure that it continues to be a formidable player in the Canadian auto industry. Regardless of the driving conditions - whether it 's traversing city streets or exploring backcountry roads - there is a Mitsubishi vehicle ready to make every journey incredible. Therefore, it is no surprise that Mitsubishi continues to gain popularity and affinity in the Canadian market.

B. Unique Features and Selling Points of Mitsubishi Vehicles

Unique Features and Selling Points of Mitsubishi Vehicles Mitsubishi vehicles have a host of unique features and selling points that make them impressive to a broad range of customers in Canada. Firstly, they are known for their excellent fuel efficiency, which is seen throughout their vehicle range. This feature allows drivers to save on fuel cost, a significant concern considering the ever-rising gas prices. Secondly, Mitsubishi vehicles boast a range of intuitive and advanced technological features to enhance comfort and performance. For example, the Mitsubishi Eclipse Cross comes fitted with a 1.5L Turbocharged SJCSV Engine that offers a blend of lively performance and substantive efficiency. It also boasts an impressive sophisticated tech, ranging from the Heads-Up Display (HUD) which feeds drivers with real-time vehicle information, to its Smartphone-link Display Audio (SDA) system which helps drivers to find their way and connect with the world. Another excellent feature of Mitsubishi vehicles is their uncompromised safety qualities. The brand has integrated a series of comprehensive safety technologies, such as Forward Collision Mitigation system (FCM) and the Reinforced Impact Safety Evolution (RISE) body, to guarantee maximum protection for both drivers and passengers. Moreover, thanks to their impressive Super All-Wheel Control (S-AWC), Mitsubishi vehicles deliver unprecedented levels of traction and stability for any driving conditions, making them perfect for Canadian winters. Lastly, Mitsubishi vehicles are known for their reliability and high resale value. Mitsubishi cars often have less frequent and less expensive repairs than many other car brands. With all these remarkable features, Mitsubishi guarantees value for money, making it a favorite choice for many Canadians. Their cars are not just vehicles; they are an innovative blend of art and science, fusing aesthetics, comfort, technology, safety, and performance. This impressive array of unique features undeniably makes Mitsubishi vehicles stand out in the Canadian automotive market.

C. Comparison of Mitsubishi Vehicles with Competitor Brands

Mitsubishi's range of vehicles in Canada embodies a unique combination of durability, versatility, and technological advancement. When compared to their primary competitors in the Canadian marketplace, such as the likes of Honda, Toyota, and Ford, Mitsubishi vehicles hold several distinct advantages. First, Mitsubishi vehicles are renowned for their reliability and longevity, often outlasting competitor models. As an avid testament to their durability, the Japanese brand offers one of the longest warranties in the industry in Canada - a 10 year or 160,000 km Limited Powertrain Warranty. Secondly, Mitsubishi vehicles are comparatively robust and versatile, catering to diverse Canadian driving needs. Take for example, the Mitsubishi Outlander PHEV, Canada's best-selling plug-in hybrid SUV for a reason. It even outperforms competitive models such as the Toyota RAV4 hybrid and the Ford Escape hybrid. The Outlander PHEV provides superior fuel efficiency and significant electricity range which caters to both urban commuting and vigorous outdoor explorations. Moreover, Mitsubishi is known for its continual technological innovation and its commitment to crafting vehicles with advanced technological features. Offering models integrated with smart technology interfaces such as Mitsubishi Connect, touch panel display audio systems, Apple CarPlay, and Android Auto, Mitsubishi has an edge over other brands in delivering enhanced user experiences. Concurrently, competitors such as Honda and Ford also incorporated similar connectivity features in their models, yet the seamlessness and user-friendly nature of Mitsubishi's features makes them a preferred choice for many tech-savvy Canadian customers. Furthermore, Mitsubishi’s emphasis on crafting environmentally friendly vehicles stands out among its competitors. Multiple models in its lineup, such as the Mitsubishi Mirage, that boasts an excellent fuel consumption rate, and the aforementioned Mitsubishi Outlander PHEV, reflect their commitment towards sustainable mobility. Mitsubishi's competitors also offer hybrid and electric options; however, it is Mitsubishi’s strategic focus on environment-friendly mobility which has propelled them towards enhancing energy efficiency and reducing environment impact, gaining them an advantage in the increasingly vital sustainability trend. To sum up, Mitsubishi’s robust range of vehicles in Canada offers a compelling blend of durability, versatility, technological advancements, and environmental consciousness, which establishes a clear edge over competing brands. Mitsubishi's strategic approach to vehicle design, integrated with enhanced user connectivity interfaces and sustainability focus, allows them to stand firm among competitors in the dynamic Canadian automobile market.

3. Customer Service and After-Sales Support by Mitsubishi Canada

With the dynamic automotive industry solidifying sophistication and ingenuity as its pillars, Customer Service and After-Sales Support have become just as crucial as the vehicle's performance itself. The compelling synergy of these factors directly contributes to a car manufacturer's overall reputation. One brand that remarkably exhibits prowess in these areas is none other than Mitsubishi Canada. In this comprehensive exploration, three fundamental aspects will be illuminated. Firstly, we will delve into the prodigious quality of service dispensed by Mitsubishi Dealerships dispersed throughout Canada. Following this, we will examine the impeccable after-sales services and warranties offered by Mitsubishi Canada; shedding light on their unwavering commitment to their customers beyond the initial sale. Lastly, we will gauge the impact of their astounding efforts through customer satisfaction reviews and feedback. Transitioning into the first point, Mitsubishi dealerships across Canada invariably deliver a preeminent level of service, enabling the company to amass a distinctive reputation in the industry. Let us dive deeper into how the brand maintains and amplifies its service quality.

A. Quality of Service provided by Mitsubishi Dealerships across Canada

In exploring the customer service and after-sales support of Mitsubishi in Canada, a fundamental component that must not be overlooked is the quality of service provided by Mitsubishi dealerships across the vast territory. The car buying and maintenance process undeniably demands excellent customer service, and Canadian Mitsubishi dealerships consistently exemplify this through their conduct. As fundamental distributors of the Mitsubishi brand, these dealerships uphold the company's revered reputation by offering premium quality service that is second to none. Every customer is greeted with unwavering professionalism from the moment they step into a Mitsubishi dealership. Whether they are seeking to make a purchase, or in need of after-sales support services, the level of quality offered never wanes. The sales personnel are not only well versed in the entire Mitsubishi lineup but are also proficient in identifying the specific needs of each customer, thus fostering an environment where informed decisions can be made. This exceptional service quality extends to test-drives, where potential clients are granted firsthand experiences with their desired vehicles, undeniably influencing their purchasing decision positively. In addition to facilitating the purchasing process, Mitsubishi dealerships in Canada also provide top-tier after-sales services. Post-purchase, customers are ensured continuous and comprehensive support services. This ranges from regular maintenance checks, necessary repairs, and even important updates on vehicle recalls or modifications. Technicians and mechanics are factory-trained, thus guaranteeing the highest standard of service in each dealership. In the case of unexpected mechanical issues, Mitsubishi dealerships continue to uphold their reputation for premier service quality. Quick, efficient, and effective responses are provided for all types of repair requests, adhering to Mitsubishi's firm commitment to providing customers with peace of mind in their vehicle's performance. This approach also caters to customers looking for genuine Mitsubishi parts for their vehicles. These dealerships ensure customers have ease of access to a wide range of high-quality, company-manufactured car parts. Noteworthy as well, is the quality service in terms of handling complaints and offering resolutions. The dealerships have a well established and effective process for addressing and managing customers' complaints and queries, thereby ensuring customer satisfaction. The overall experience at Mitsubishi dealerships across Canada is highly commendable. The quality of service is indisputably superior, which has boosted the positive reputation of Mitsubishi in Canada and increased the level of customer loyalty towards the brand. In essence, the quality of service provided by Mitsubishi dealerships in Canada is a clear indication of their profound dedication to their customers, permeating every stage of the car ownership process after-sales service inclusive. This ethos resonates throughout their nationwide dealerships, reinforcing their commitment to an unparalleled customer-centric culture.

B. Warranty and After-Sales Services offered by Mitsubishi Canada

Mitsubishi Canada is widely recognized not only for manufacturing impressive vehicles, but also for its impeccable warranty services and after-sales services. Their comprehensive warranty coverage is among the best in the industry because of its longevity and extensive inclusions. Mitsubishi Canada offers a 10-year or 160,000-kilometer coverage for the powertrain, a 5-year or a 100,000-kilometer new vehicle warranty, and a 5-year, unlimited kilometer roadside assistance. This exceptional warranty period is a testament to the brand’s confidence in its vehicles and commitment to provide excellent service which enhances the confidence and trust of consumers in the brand. The warranty offered covers the costs of all parts and labor required to repair the covered components, providing peace of mind to the vehicle owners. It guarantees protection against the unexpected costs and relative stress of repairing any mechanical failures that might occur. Yes, keeping the vehicle's warranty policy in mind is vital for users so they can claim it whenever necessary and get the best out of their purchase. In addition to the substantial warranty, Mitsubishi Canada’s after-sales service works diligently to enhance the driving experience and customer satisfaction during and after the sales. They provide regular maintenance, repairs, genuine spare parts, and information about the latest updates and upgrades. Mitsubishi's after-sales service department prioritizes providing quick and efficient services to the needs of their customers to rectify any issues swiftly, thereby minimizing downtime. In the event of a breakdown or accident, the 5-year unlimited kilometer roadside assistance provides emergency service 24/7 all over Canada and even in the U.S. Services include towing to the nearest Mitsubishi retailer, jump-starting dead batteries, changing flat tires, delivering emergency fuel or other fluids, and emergency lockout service. Furthermore, Mitsubishi Canada offers the Diamond Care extended warranty program for extra protection once the original warranty ends. This plan offers greater security with its extra areas of coverage and specific plans designed to meet varying needs and driving habits, contributing to the longevity and performance of the vehicle. Combined, the Mitsubishi Canada B. Warranty and After-Sales Services contribute towards a worry-free car owner experience. The brand's dedication to delivering a high level of customer service even after the purchase underlines its commitment to the quality of its vehicles and satisfaction of its customers. It reinforces Mitsubishi Canada’s position as an automaker that stands behind its products and its customer-first approach. Therefore, buying a Mitsubishi Canada car means not just investing in a reliable and stylish vehicle but also a rich ownership experience filled with support, which makes every journey enjoyable and reassuring.

C. Customer Satisfaction and Feedback on Mitsubishi Canada

C. Customer Satisfaction and Feedback on Mitsubishi Canada significantly contributes to the larger discussion about the remarkable customer service and after-sales support by Mitsubishi Canada. This global car brand, known for its high-quality vehicles, establishes an equally excellent rapport with its clientele, reflected in the generally positive feedback it receives. A majority of clients express satisfaction with not only the product they received, but also with the holistic customer service pathway from the initial inquiry down to after-sales support. Customers particularly praise the knowledgeable and responsive staff across Mitsubishi dealerships in Canada. They appreciate the professional, respectful, and customer-focused manner in which their queries and concerns, whether in person or online, are handled. Mitsubishi Canada's customer service promptly addresses customer questions, providing in-depth, helpful, and clear solutions. They also guide customers in choosing the best vehicle that suits their needs and preferences, making the process not just streamlined but also personalized. Furthermore, Mitsubishi Canada has a proactive approach towards after-sales support, further enriching customer satisfaction. From routine maintenance, warranty, and recalls, customers find the processes smooth, efficient, and well-executed. They express relief and satisfaction over reminders for periodic maintenance checks, swift scheduling, and the thorough follow-ups, ensuring that their vehicles are in perfect running condition. Not to overlook, the feedback on Mitsubishi Canada's handling of complaints and disputes also translates into the brand's inclusivity thinking in its service-delivery system. They listen, respond, and act accordingly to rectify the problem, ensuring the issue does not repeat in the future. Continuous improvement is a common thread seen in how this reputed brand works on feedback to enhance the customer experience, addressing any gaps or shortcomings with dedication. Finally, Mitsubishi Canada also stands out for offering valued customers benefits like the comprehensive warranty program and advanced safety innovation. Customers have expressed great satisfaction with these distinct and additional perks, making them feel valued and taken care of. Such advantages do not just make the clients' investment in their vehicle worthwhile; it also elevates Mitsubishi Canada as a brand that cares beyond just sales, winning customer loyalty and long-term satisfaction. In conclusion, the exceptional customer service and after-sales support by Mitsubishi Canada fuels high levels of customer satisfaction, validated by the brand's surging popularity amongst Canadian auto buyers. The company's passionate commitment to delivering the best, responding to feedback, and consistently improving services presents a model for others to emulate in the automobile industry. This laudable synergy between customer service, after-sales support, and client feedback sustains Mitsubishi Canada as a brand that truly listens and values its customer-base.